HI x NY

Putting Hawaii back on the map

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HI x NY is an online contest driving tourism from the island of Manhattan to the islands of Hawaii through a branded series of MTA MetroCards

The experience connects the metro lines of New York to the magnificent islands of Hawaii, encouraging riders to apply and win for a paid-for holiday.

My Role
UX Lead (For Superhero Cheesecake)

“We want people from New York to think about the islands of Hawaii when choosing their next holiday”

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